JDE Ventures
Invest in Culture
About the
Fund
JDE Ventures is a culture-first impact investment fund founded by Jefferson Ellison.
We know brand.
We know culture.
We know community.
No middle man needed. This is what we do.
JDE Ventures is differentiated by a combination of three core competencies.
CULTURAL
COMPETENCY
COMMUNITY
TRUST
MARKET
POSITIONING
MISSION
Our mission is to leverage catalytic capital for transformative impact, aiming to bring more compassion and inclusion into capitalism. We are committed to generating differentiated outcomes for our investors while fostering sustainable growth and social equity in the brands we build, the partners we make with and the communities we serve..
VISION
To build and partner with high-quality, growing companies that drive culture forward and promote an intersectional lense of human experience.
OUR VALUES
01
HUMILITY
Listen and learn from one another.
02
CREATIVITY
Think outside the box; strive to not be constrained by industry norms.
03
MISSION DRIVEN
Seek to incorporate impact into all value creation plans.
04
RESTORATIVE
Prioritize opportunities to restore justice and access to the disenfranchised.
05
PEOPLE FIRST
Treat others the way we want to be treated, internally and externally.
06
INTERSECTIONALITY
Recognize and govern through a holistic lens and understanding of lived experiences.
07
EFFICACY OVER EGO
Get the job done; worry about credit later.
08
IMPACT OVER INTENT
Good deeds are defined by their outcome not their roadmap.
Our Approach
We focus on brands that define the moment, meet the people where they are and drive culture forward.
01
Live the Brand. Be the Brand.
We create and invest in brands that we get. This commitment guides us to engage deeply with each brand's mission and ethos, ensuring that our investment strategies are intricately aligned with their identity and objectives. Understanding a brand thoroughly is crucial for us to add genuine value, fostering a partnership that drives mutual growth and success based on shared vision and insight.
02
Advantaged Sourcing
Maximize opportunities and strive to be the partner of choice given our team and founder's relationships with key demographics and ability to add immediate value and credibility to projects of interest.
03
Human-First Data Analytics
Cutting-edge data analysis techniques that prioritize the individual strengths, needs, and aspirations of each business. This strategy employs a personalized approach to investment, utilizing data to inform decisions that are uniquely aligned with the goals and potential of entrepreneurs, fostering innovation and sustainable growth.