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Intersectional Storytelling

In a world where we know that Black women, the LGBTQ+ community, and the new generation are driving culture, 75% of white people don't have a non-white friend, and ~70% of consumers care about where a company stands on cultural and political issues, intersectionality is the only way forward.

Anti-Racist Marketing - Community Development - Language Strategy - Crisis Management

Anti-Racist Marketing

Anti-Racist marketing is the active practice of producing and distributing diverse and equitable marketing efforts and telling inclusive stories. We offer a variety of ways to integrate this practice into any organization's marketing efforts. 
 

We offer a monthly webinar where we dissect the racist foundations of traditional marketing practices. Then, we provide actionable solutions and guide participants through safe pathways through the marketing mix - regardless of where you are on your DEI journey.
 

Additionally, we offer one-on-one consultation for those for whom more than a one-time webinar is needed. Bring a member of our team into your strategy session, and we will vet your idea, plans, and practices and offer solutions and alternatives to help you create a dynamic, inclusive, and impactful campaign. 

I really appreciated that this was not about DEI work or therapy or politics. It was about doing business in a way that keeps our hands clean and all potential customers, happy. We excited to pprach this work as harm reduction and just good business practices.

Crisis Management

The way we used to handle crises no longer works. Today, with new types of crises and changes in culture and technology, managing crisis situations has become more complicated than ever before.
 

We understand that unexpected events have a deep and wide-ranging impact. They affect how businesses operate, influence consumer values, and even change our behaviors in lasting ways. These events create a new reality and a different way of doing things for businesses, brands, and consumers.
 

To navigate this complex landscape, we need a fresh approach. Our method is driven by data, built on trust, connected to culture, and integrated across all aspects of your business. We leverage digital tools and strategies to prevent, prepare for, respond to, and recover from crises in today's digital-first and anti-racist world. We're here to help you adapt and thrive in this ever-evolving world where your crisis is just a tweet away.

Language Strategy

We are dedicated to crafting tailored messages that tackle your specific business challenges head-on. With our specialized expertise, we excel at creating credible and impactful messages that successfully address controversies and elevate the strength of your brand. Our team is skilled at developing authentic and compelling stories that not only foster unwavering customer loyalty but also drive tangible results. By delving into foundational insights, we have the ability to facilitate transformative shifts in your target audience's behavior. Trust us to prioritize the growth of your business by delivering communication that truly resonates with your intended audience.It's not what you say; it's what people hear, and if they believe you have a right to say it. Rooted in personal agency and fueled by research and lived experience, we offer solutions and guidelines that allow you to deliver your message to your desired audience and get the desired results.

1

The DATA

Effective communication is difficult to define. People often respond to language based on their own context rather than yours. This is why it's important to know your audience. Our team uncovers what matters most to your audience through a deep understanding of culture, behavioral science, and framework.

2

The CONTENT

55% of a first impression is appearance. 45% is substance. Lose either one, and you fail. As communication specialists, creative producers, and content strategists, we’re experts in crafting content and delivering the right message. 

3

The EXECUTION

Identifying the language of your brand is crucial. But if no one ever experiences it, then it doesn't matter. And worst, if it's not implemented consistently, it loses it's impact. We help ensure alignment, adoption, and consistency throughout your messaging funnels and with any ad all external partners. 

Community Development

When businesses decide to diversify their audience, there are certain things that you should do, and then there are other things that you simply must not. This is a service for those who do not know the difference. Our community development services are designed to create inclusive spaces where diverse voices are celebrated, heard, and encouraged to see themselves in the narratives of our brands. With our expertise in diversity-focused marketing strategies, we help businesses cultivate authentic connections and foster engaged communities. Our team excels in leveraging data-driven insights to develop targeted campaigns that resonate with diverse audiences. From building online communities to organizing impactful events, we drive community engagement and facilitate meaningful interactions. Partner with us to unlock the potential of inclusive marketing and build a thriving community around your brand. 

Frequently Asked Questions 

What if members on my team have a political or cultural differences with your practices?

That's not really our concern. The goal of intersectional marketing is to ensure that everyone has a voice and an equitably pathway through the brand experience. Personal beliefs aren't relevant to the work because the work isn't about us, it's about the consumer. 

We believe in diversity but some of our customers aren't interested in inclusive campaigns. Is there a way forward? 

While at some point you will be forced to decide between your principals and your profits, there is always a way forward. The first step is establishing goals, roadblocks and stakeholders, managing expectations and understanding the scope. And then we move forward from there. 

Is this really necessary? Why can't I just do whatever I've been doing? Why does everything have to be about race?

This isn't just about race. Anti-racism is an indictment of an entire system that disenfranchises the poor, the uneducated, women, queer folk, and people of color on many levels. Our only goal is to make sure that anyone and everyone can enjoy your brand.
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