Clients and Collaborators
a selection of past and present
Moses Sumney x Explore Asheville Celebrate "BLACKALACHIA"
To celebrate the release of BLACKALACHIA, Moses Sumney's concert film, we produced an intimate dinner at the historic Lake Eden campus of Black Mountain College, just outside Asheville, North Carolina.
Hosted by Moses, the evening brought together artists, chefs, writers, and creatives with connections to Appalachia for a three-course dinner and celebration of the film. Guests included artist Ambrose Murray, chef Ashleigh Shanti, and James Beard Award-winning journalist Jasmin Michele. Our team oversaw creative direction, guest curation, partnerships, and production, creating an evening rooted in the people and place that helped shape the work.
MOLLY YEH, HOME IS WHERE THE EGGS ARE
To celebrate the release of Molly Yeh’s first cookbook, Home Is Where the Eggs Are, we developed a collaboration with Asheville-based ceramics company East Fork, bringing together Molly’s colorful approach to cooking and the brand’s distinctive tableware.
We produced an intimate launch dinner at Olmsted in Brooklyn, where guests enjoyed recipes from the cookbook served on East Fork ceramics. Our team curated a guest list of editors, writers, and tastemakers, including representatives from Vogue, The New York Times, Bon Appétit, and TODAY.
The collaboration generated more than $400,000 in revenue for East Fork and over 3 million social media impressions.
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ASHLEIGH SHANTI
Ashleigh Shanti is an Asheville-based chef, restaurateur, and author whose work celebrates Black foodways and the culinary traditions of the American South. She is the chef-owner of Good Hot Fish and author of Our South: Black Food Through My Lens.
We represent Ashleigh across talent management, brand partnerships, and business development. Our work includes securing and negotiating partnerships, media and television opportunities, speaking engagements, and public appearances. We also provide strategic counsel on new projects and business opportunities that support her evolving career as a chef, author, and creative.
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GARDEN & GUN
To celebrate the introduction of new direct flights between New York City and Asheville, we developed the concept for an Asheville-inspired dinner in partnership with Explore Asheville and Garden & Gun.
Held at Ginny’s Supper Club in Harlem, the evening brought a taste of Western North Carolina to New York, featuring a menu by chef Ashleigh Shanti, cocktails from Asheville-based distillery Eda Rhyne, and live music. We supported the campaign through event production and guest curation, bringing together editors, writers, and influencers representing more than 25 publications, including Vogue, The New York Times, TIME, and TODAY.
HAWA HASSAN
Hawa Hassan is a Somali-born author, culinary entrepreneur, and James Beard Award winner whose work explores food, culture, and the traditions that connect communities across borders. She is the founder of Basbaas Foods and author of two acclaimed cookbooks, In Bibi’s Kitchen and Setting a Place for Us.
We represent Hawa across talent management, brand partnerships, speaking engagements, and culinary programming. Our work includes identifying and developing new opportunities, negotiating partnerships, and working with brands, publishers, and cultural institutions to bring her ideas and projects to new audiences.
EAST FORK POTTERY
East Fork is an Asheville-based ceramics company known for its colorful, American-made pottery and modern approach to everyday tableware.
As East Fork’s marketing agency of record, we led the brand’s marketing strategy and execution, overseeing everything from public relations and social media to brand partnerships and campaign development. Our work focused on growing East Fork’s audience, building national visibility, and positioning the company within broader conversations around design, food, and culture.
During our tenure, we doubled East Fork’s social media growth rate and secured an average of 15 press placements per month, helping establish the company as a leading name in American ceramics.
DAVID GATE
David Gate is a British-born poet, writer, and visual artist based in Asheville, North Carolina. His work explores care, community, and the ways creativity shapes our relationships with one another. He is the author of A Rebellion of Care.
We represent David across talent management, speaking engagements, and brand partnerships, developing opportunities that bring his writing and ideas to new audiences. Our work includes partnership development, negotiations, and strategic advising, supporting the growth of his creative practice while preserving the perspective that makes his work distinct.
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WICKED WEED BREWING
For Black History Month, we worked with Asheville-based Wicked Weed Brewing to develop and produce a series of short films celebrating Black beer drinkers and the everyday experiences they share.
The campaign featured an entirely Black cast, director, production crew, and soundtrack, with a creative approach centered on authentic representation. Our team oversaw concept development, creative direction, and production, creating a campaign that, according to Wicked Weed, became the brewery’s most successful to date.
EDA RHYNE DISTILLERY
Eda Rhyne is an Asheville-based distillery producing Appalachian spirits inspired by the region's traditions of folk medicine and herbalism. Working with native botanicals, heirloom grains, and locally sourced ingredients, the distillery brings a distinctly Southern Appalachian perspective to the world of amaro and craft spirits.
As Eda Rhyne's agency of record, we oversaw public relations, social media, and brand communications, introducing the distillery and its founders to national audiences through stories rooted in the region's history and culture. Our work included media strategy, press outreach, and content development, with coverage appearing in Bon Appétit, PUNCH, Imbibe, Liquor.com, InsideHook, and other culinary and lifestyle publications.
THE GRIER ORGANIZATION
Based in Old Fort, North Carolina, the Grier Organization brings together outdoor recreation, education, and community development in the Blue Ridge Mountains. Its growing family of initiatives includes Camp Grier, the WORX Project, G5 Trail Collective, and Grier Village, an outdoor destination that includes Copper Ridge, a collection of cabins designed for exploring Western North Carolina.
We lead marketing and communications across the organization, overseeing brand strategy, public relations, digital marketing, and campaign development. Our work ranges from promoting summer camp enrollment and tourism to building awareness of workforce development programs and community initiatives, helping Grier's individual programs grow while advancing the organization's broader mission of connecting people to the outdoors and strengthening the communities around them.
THE BRIGHT ANGLE
The Bright Angle is an Asheville-founded design studio producing contemporary porcelain lighting, tableware, and home objects. Combining traditional ceramic techniques with modern design and manufacturing processes, the studio creates functional objects that bring a fresh perspective to American-made porcelain.
We worked with The Bright Angle across creative strategy, social media, and public relations, developing campaigns and content that introduced the studio's work to new audiences. Our team helped shape the brand's storytelling, highlighting its approach to design and craftsmanship while building visibility across design, interiors, and lifestyle media.
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THE CITY OF ASHEVILLE
Boosting the Block is a City of Asheville initiative focused on strengthening the city's historic Black business district and cultural hub. Supported by the Mellon Foundation, the project brings together community engagement, economic development, and public space improvements to support the future of The Block and its connection to downtown Asheville.
We lead marketing and community engagement for the initiative, working alongside neighborhood businesses, cultural institutions, and community leaders to identify shared priorities and build opportunities for collaboration. Our work includes coordinating community meetings, developing marketing resources for local businesses, and managing communications that support the neighborhood's continued growth while honoring its history.
HEURUEH
HEURUEH is a New York-based fashion brand reimagining faux fur for everyday life. Founded by designers with backgrounds in luxury fashion, the label brings a playful, contemporary approach to cruelty-free outerwear and accessories.
As part of HEURUEH's founding strategy team, we helped develop the brand's name, positioning, and go-to-market strategy. We led wholesale sales and public relations, expanding distribution to more than 400 retail doors, including Saks Fifth Avenue, Bergdorf Goodman, and Shopbop. Our work also supported the brand's growing editorial presence, with HEURUEH appearing in publications including Flaunt, Billboard, Galore, and Hunger.
LEAF GLOBAL ARTS
For more than 30 years, LEAF Global Arts has connected communities through music, arts education, and cultural exchange. Founded in Western North Carolina, the organization has built a network of artists, educators, and culture keepers whose work celebrates cultural traditions from around the world.
As LEAF's agency of record, we oversaw marketing, public relations, and strategic communications through several significant chapters in the organization's history. Our work included guiding its rebranding and name change, supporting the opening of its downtown Asheville community arts center, and developing communications strategies as the organization adapted its programming during COVID-19. We also advised on fundraising and organizational transitions, including LEAF's integration into Camp Grier, helping communicate the future of its programs and cultural legacy.
